Latest News from the AiSensy team
Hi there,
We’re sharing an important update regarding WhatsApp Business API pricing, following the latest per-message pricing changes announced by Meta.
The revised WhatsApp per message pricing will be effective starting January 1, 2026, and will be reflected across the AiSensy platform from the same date.
WhatsApp Conversation Credits are consumed whenever a business delivers template messages such as Marketing, Utility, or Authentication messages via the AiSensy platform.
WhatsApp conversation credit deduction depends on the message category and the recipient’s country, and is charged strictly based on Meta’s pricing rules.
Meta has announced updated pricing for WhatsApp messages across different categories. These changes impact Marketing, Utility, Authentication, and Service messages and apply on a per-message basis.
Service messages will continue to remain free of charge, provided they are sent within the active customer service window.
Important: WhatsApp Conversation Credits are deducted only when a message is successfully delivered to the user.
When a user sends a message to your business, a 24-hour customer service window begins. Every new message from the user refreshes this window.
During this active window:
⚠️ Utility messages sent outside the active customer service window will be charged as per the applicable utility message pricing for the recipient’s country.
WhatsApp message pricing varies by country.
For the complete country-wise pricing list, please refer to the document linked below:
https://e.aisensy.com/updated-pricing-1jan
Hi there,
Starting 15th November 2025, AiSensy will automatically pause your WhatsApp Broadcast or API campaigns if Meta updates your template’s messaging category from Utility to Marketing.
Sometimes, Meta detects marketing or promotional content in a message that was originally approved under the Utility category.
When this happens, Meta automatically updates the template’s category to Marketing while your campaign is running or scheduled to send.
This may cause unintended message charges or delivery issues, and users are often unaware when the category change occurs.
To make this process more transparent and controlled, AiSensy will now take action automatically based on the campaign type:
This ensures that messages do not go out under the wrong category without your knowledge.
If your Broadcast or API campaign is paused, or your scheduled campaign is cancelled:
This setting is enabled by default for every AiSensy account.
If you prefer your campaigns to continue sending even after a category change, you can turn this setting off anytime from:
Manage → Campaign Settings → Auto-pause campaign on category change
If you have any questions, our support team is always here to help at support@aisensy.com or just drop us a message in the live chat.
We’re thrilled to announce that AiSensy’s very first billboard is now live in the heart of DLF Cyber City, Gurugram!
The billboard proudly features some of the most incredible founders who’ve trusted us for their WhatsApp engagement:
A special shoutout to the Smart community of founders, customers and partners who’ve trusted us from day one.
Your continuous support has been invaluable and continues to drive us forward.
If you’re near Cyber City, make sure you take a selfie with our billboard and post it on LinkedIn, showing your AiSensy billboard moment.
We're sharing two important updates about WhatsApp API pricing by Meta and AiSensy’s subscription plans. The new WhatsApp API pricing and AiSensy pricing takes effect starting July 1, 2025.
Meta has announced a significant update to WhatsApp Business API pricing, transitioning from per conversation-based to per message-based billing.
This change aims to offer greater transparency and simplify pricing management for all businesses.
Customer Service Window : When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window. During this window, you can respond freely without additional charges and you can respond with any free form messages.Also, utility templates delivered within this window won't be charged.
⚠️ Utility messages delivered outside the customer service window will incur standard utility message charges.
Example: Let’s say a customer messages you at 10:00 AM on Monday.
You can read more in this doc :
WhatsApp New Pricing 1st July.pdf
Per message price will stay the same as per conversation price according to respective categories.
Check out the country-wise conversation pricing here
We have been delivering multiple new features on the dashboard, and to continue doing so with continued agility and speed, AiSensy is updating its subscription plan prices, effective July 1, 2025.
|
Plan Type |
Monthly Pricing |
Yearly Pricing (10% Off) |
|
Basic Plan* |
$45/month |
$40.5/ month (Billed yearly) |
|
Pro Plan* |
$99/month |
$89.1/month (Billed yearly) |
|
Add-on Type |
Monthly Pricing |
Yearly Pricing (10% Off) |
|
Chatbot Flows (for 5 flows) |
$80/month |
$72/month (Billed yearly) |
|
For every next 10 Flows |
$80/month |
$72/month (Billed yearly) |
Important Notes:
These updates ensure we continue to provide you with cutting-edge WhatsApp marketing solutions, innovative features, and exceptional customer support.
If you have any questions or need further clarification, our support team is always here for you.
Team AiSensy
Your Trusted WhatsApp Engagement Partner
Seeing low delivery rates on your WhatsApp marketing messages?
We’ve added support to new Messaging APIs within AiSensy - optimised to deliver up to 30% more marketing messages successfully.
Once you upgrade to new messaging APIS, you can expect upto 30% increase in marketing message delivery to your users.
If you run promotional broadcasts, promos, or customer outreach, this upgrade lets you reach more people with the same effort.
Every business using AiSensy for WhatsApp marketing should upgrade to the latest messaging APIs.
Check out the guide below to learn how to upgrade to the latest messaging APIs by AiSensy and increase your marketing messaging delivery by up to 30%
Read this Help Doc to learn how to upgrade yourself.
Need help from our team upgrading to the latest messaging APIs?
Schedule a call from the button below, and our team will guide you step-by-step.
We're sharing two important updates about WhatsApp API pricing by Meta and AiSensy’s subscription plans. Both will take effect starting July 1, 2025.
Meta has announced a significant update to WhatsApp Business API pricing, transitioning from per conversation-based to per message-based billing.
This change aims to offer greater transparency and simplify pricing management for all businesses.
Customer Service Window : When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window. During this window, you can respond freely without additional charges and you can respond with any free form messages.Also, utility templates delivered within this window won't be charged.
⚠️ Utility messages delivered outside the customer service window will incur standard utility message charges.
Example: Let’s say a customer messages you at 10:00 AM on Monday.
You can read more in this doc :
WhatsApp New Pricing 1st July.pdf
Per message price will stay the same as per conversation price according to respective categories. (For eg. For Indian recipient the marketing template price stays ₹0.88/message , utility template price stays ₹0.125/message & authentication template price stays ₹0.125/message)
Check out the country-wise conversation pricing here
We have been delivering multiple new features on the dashboard, and to continue doing so with continued agility and speed, AiSensy is updating its subscription plan prices, effective July 1, 2025.
|
Plan Type |
Monthly Pricing |
Yearly Pricing (10% Off) |
|
Basic Plan* |
₹1500/month + GST |
1350/ month + GST (Billed yearly) |
|
Pro Plan* |
₹3200/month + GST |
₹2880/month + GST (Billed yearly) |
|
Add-on Type |
Monthly Pricing |
Yearly Pricing (10% Off) |
|
Chatbot Flows (for 5 flows) |
₹2500/month + GST |
₹2250/month + GST |
|
For every next 10 Flows |
₹2500/month + GST |
₹2250/month + GST |
Important Notes:
These updates ensure we continue to provide you with cutting-edge WhatsApp marketing solutions, innovative features, and exceptional customer support.
If you have any questions or need further clarification, our support team is always here for you.
Team AiSensy
Your Trusted WhatsApp Engagement Partner