AiSensy AI Ads Manager now supports two new Meta ad types: Website Ads and Lead Form Ads.

Earlier, businesses could run Click-to-WhatsApp Ads to drive traffic directly to WhatsApp. With this update, you now have more flexibility in how you generate and track leads.

Website Ads

Website Ads allow you to drive users directly to your website and track their actions using event tracking.

Key Capabilities

• Send traffic to any selected website destination
• Create and manage tracking pixels inside AiSensy
• Track events such as Page View, Lead Capture, and Purchase
• Measure user behavior on landing pages
• Optimize campaigns based on tracked conversions

This is ideal for businesses that want to capture leads, purchases, or actions directly on their website.

Lead Form Ads

You can now create Meta Lead Form Ads directly from AiSensy.

Lead Form Ads allow users to submit their details without leaving the Meta platform (Instagram & Facebook)

Key Capabilities

• Create native lead forms inside Meta
• Capture high-intent user information directly within Facebook or Instagram
• Choose campaign objectives such as maximizing leads or conversion leads
• Apply detailed targeting including Custom and Lookalike Audiences
• Define age, gender, location, and placement preferences

This format reduces friction and helps improve lead volume and quality.

New Ad Type Selector

While creating a campaign, you can now choose between:

• Website Ads
• Lead Form Ads
• Click-to-WhatsApp Ads

This gives you complete control over where leads are captured and how they are tracked.

Advanced Audience Targeting

Along with this, you can also:

• Create Website-Based Custom Audiences using Pixel ID
• Build Lookalike Audiences for scaling
• Automatically fetch existing Meta audiences
• Include or exclude Custom and Lookalike Audiences

This allows more precise targeting and better campaign performance.

Ads Placement Control

Choose exactly where your ads appear:

• Feed
• Stories
• Reels
• Search
• Marketplace

Avoid unwanted placements and improve campaign efficiency.

Log in to your AiSensy dashboard and explore the new Website Ads and Lead Form Ads options inside Ads Manager today.

Let us know your feedback as we continue expanding campaign capabilities.

We have upgraded the Ad Analytics section inside AiSensy with a redesigned detailed analytics page and enhanced reporting capabilities.

The goal is simple. Help you analyze performance faster and make better optimization decisions.

What’s New

Redesigned Detailed Analytics Page

A structured, tab-based layout to analyze performance clearly and efficiently.

Ad Summary Tab

• A high-level snapshot featuring key metrics such as Impressions, Reach, Clicks, CPM, CPC, CTR, Frequency, and Spend
• Performance-over-time graph to help track trends effectively.
• Customizable metrics for quick and efficient monitoring

Metrics Tab

• Action-level breakdown including clicks, engagement, messaging actions, conversions, video insights, and more
• View total actions, cost per lead, cost per messaging, cost per action, and conversion value for tracked events and parameters
• Filter and customize action types for improved data monitoring

Conversions Tab

• Conversion-specific performance metrics
• Clear visibility into ROI-driving actions

Leads Tab for CTWA Ads

• Complete list of users from Click-to-WhatsApp ads
• New vs existing user split for scaling purposes
• Lead details, message count, and timestamps
• Export and broadcast options for follow-ups

Video Insights

• Dedicated performance insights for video ads
• Enhanced visibility into video engagement and hook rate

Ad Creative and Placement Preview

• Persistent side panel displaying your live ad creative with a placement-level dropdown view
• Switch between placements such as Feed, Stories, Reels, Search, Marketplace, and more
• Easily correlate performance with creative and placement

Enhanced Reporting and Controls

• Customizable table headers
• Advanced filters
• Date range selection
• Download reports aligned with your selected view in multiple formats
• Cumulative metrics dashboard to track performance across ads

Log in to your AiSensy dashboard and explore the upgraded Ad Analytics section today.

Let us know your feedback as we continue improving the analytics experience.

You can now connect Google Sheets with AiSensy and automatically sync contacts directly to your WhatsApp database.

This update removes the need for manual CSV uploads and allows you to keep your contact list updated in real time.

What’s New

AiSensy now supports direct auto sync from Google Sheets to your dashboard.

With this feature, you can:

• Automatically sync new contacts added to Google Sheets
• Eliminate repetitive CSV imports
• Keep your WhatsApp contact database updated in real time
• Reduce manual errors in contact uploads

Any new entries added to your connected Google Sheet will reflect inside AiSensy without requiring manual intervention.

Ideal Use Cases

This feature is especially useful if you:

• Collect leads through forms that push data to Google Sheets
• Manage offline lead data inside spreadsheets
• Maintain sales or event registration records in Sheets
• Want a simple way to manage growing contact lists

Availability

Google Sheets auto sync is now available inside the Integrations section of your AiSensy dashboard.

If you need assistance setting it up, please reach out to our support team.

Log in to your AiSensy dashboard and connect Google Sheets to enable automatic contact sync today.

We are excited to announce the launch of Flow Library, allowing you to launch WhatsApp chatbots faster using ready-to-use templates.

Flow Library is designed to reduce setup time and help businesses go live quickly with structured chatbot journeys built for multiple industries.

What is Flow Library?

Flow Library is a collection of pre-built chatbot templates that you can directly add to your AiSensy project.

These templates are:

• Pre-defined chatbot flows built for different industries and use cases
• Ready to deploy with minimal edits
• Designed using best-practice conversational structures
• Supported with live demo recordings for better understanding

You simply select a template, add it to your project, make small customizations such as your company name, services, or contact details, and publish.

What’s Included

1. Pre-built Flow Templates

Templates are created for various industries and complex business use cases. Each flow includes a complete chatbot structure with messages, buttons, logic, and responses already configured.

2. Flow Preview

Before adding any template, you can preview the complete flow structure. This allows you to understand how the chatbot journey is designed before using it.

3. Live Demo Recordings

Each template includes a demo walkthrough so you can see how the chatbot performs in real-time from a user’s perspective.

4. Optimized Flow Design

All templates are built to save time, reduce manual setup effort, and provide inspiration for better chatbot architecture.

How This Helps You

With Flow Library, you can:

• Launch chatbots significantly faster
• Avoid building flows from scratch
• Use industry-tested conversation structures
• Reduce implementation effort
• Improve chatbot quality and consistency

This is especially useful for businesses that want to deploy quickly without investing heavy time in designing complete chatbot journeys manually.

How to Use Flow Library

1. Go to the Flow Builder inside your AiSensy dashboard
2. Navigate to the Templates section
3. Browse available industry templates
4. Preview the flow structure
5. Click to add the template to your project
6. Customize basic details such as business name, offers, services, or contact information
7. Publish your chatbot

We will continue expanding the library with more industry-specific templates and use cases over time.

If you have any questions or need assistance, please reach out to our support team via Live Chat or writing to us at support@aisensy.com

Hi there,

We’re sharing an important update regarding WhatsApp Business API pricing, following the latest per-message pricing changes announced by Meta.

The revised WhatsApp per message pricing will be effective starting January 1, 2026, and will be reflected across the AiSensy platform from the same date.

What are WhatsApp Conversation Credits (WCC)?

WhatsApp Conversation Credits are consumed whenever a business delivers template messages such as Marketing, Utility, or Authentication messages via the AiSensy platform.

WhatsApp conversation credit deduction depends on the message category and the recipient’s country, and is charged strictly based on Meta’s pricing rules.

WhatsApp Business API Pricing Update

Meta has announced updated pricing for WhatsApp messages across different categories. These changes impact Marketing, Utility, Authentication, and Service messages and apply on a per-message basis.

Updated Pricing for India (Per Message delivered)

• Marketing messages: ₹1.09
• Utility messages: ₹0.145
• Authentication messages: ₹0.145
• Service messages: Free (as per existing rules)

Service messages will continue to remain free of charge, provided they are sent within the active customer service window.

Important: WhatsApp Conversation Credits are deducted only when a message is successfully delivered to the user.

Understanding the Customer Service Window

When a user sends a message to your business, a 24-hour customer service window begins. Every new message from the user refreshes this window.

During this active window:

• You can send free-form messages at no cost
• Service messages remain free
• Utility messages sent within this window are not charged

⚠️ Utility messages sent outside the active customer service window will be charged as per the applicable utility message pricing for the recipient’s country.

Country-wise WhatsApp Pricing

WhatsApp message pricing varies by country.
For the complete country-wise pricing list, please refer to the document linked below:

https://e.aisensy.com/updated-pricing-1jan

What This Means for AiSensy Users

• The updated WhatsApp message pricing will be reflected on the AiSensy dashboard starting January 1, 2026.
• Charges will be applied automatically based on the message category and the recipient's country.
• No changes are being made to service message pricing, which will continue to remain free within the customer service window.

Hi there,

Starting 15th November 2025, AiSensy will automatically pause your WhatsApp Broadcast or API campaigns if Meta updates your template’s messaging category from Utility to Marketing.

Why this update matters

Sometimes, Meta detects marketing or promotional content in a message that was originally approved under the Utility category.

When this happens, Meta automatically updates the template’s category to Marketing while your campaign is running or scheduled to send.

This may cause unintended message charges or delivery issues, and users are often unaware when the category change occurs.

To make this process more transparent and controlled, AiSensy will now take action automatically based on the campaign type:

• Running Broadcast or API campaigns will be automatically paused
• Scheduled campaigns will be cancelled.

This ensures that messages do not go out under the wrong category without your knowledge.

Here’s what this means for you

• Campaigns will pause automatically to prevent message delivery failures or unintended billing.

• You’ll have the chance to review, edit, and re-approve your message under the correct Utility category before resending.

How to resume your campaign

If your Broadcast or API campaign is paused, or your scheduled campaign is cancelled:

1. Open the message template in your AiSensy app
2. Re-approve it under the correct Utility category
3. Create a new Broadcast or API campaign.

Default settings and customisation

This setting is enabled by default for every AiSensy account.

If you prefer your campaigns to continue sending even after a category change, you can turn this setting off anytime from:

Manage → Campaign Settings → Auto-pause campaign on category change

If you have any questions, our support team is always here to help at support@aisensy.com or just drop us a message in the live chat.

We’re thrilled to announce that AiSensy’s very first billboard is now live in the heart of DLF Cyber City, Gurugram!

The billboard proudly features some of the most incredible founders who’ve trusted us for their WhatsApp engagement:

• Mukul Rustagi (CEO & Co-Founder, Classplus)
• Pranav Maheshwari (Co-founder, StayVista)
• Udayan Walvekar (Founder & CEO, GrowthX®)
• Arpit Mittal (Founder & CEO, SpeakX)
• Naman Sarawagi (Founder & CEO, Refrens)

A special shoutout to the Smart community of founders, customers and partners who’ve trusted us from day one.

Your continuous support has been invaluable and continues to drive us forward.

If you’re near Cyber City, make sure you take a selfie with our billboard and post it on LinkedIn, showing your AiSensy billboard moment.

We're sharing two important updates about WhatsApp API pricing by Meta and AiSensy’s subscription plans. The new WhatsApp API pricing and AiSensy pricing takes effect starting July 1, 2025.

WhatsApp API Pricing Update

Meta has announced a significant update to WhatsApp Business API pricing, transitioning from per conversation-based to per message-based billing.

This change aims to offer greater transparency and simplify pricing management for all businesses.

Key Changes:

• Billing will now be per template message delivered, instead of per 24-hour conversation.
• Applicable to Marketing, Utility, and Authentication template messages.
• Service messages and Utility messages delivered within an active customer service window remain FREE.

Customer Service Window : When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window. During this window, you can respond freely without additional charges and you can respond with any free form messages.Also, utility templates delivered within this window won't be charged.

⚠️ Utility messages delivered outside the customer service window will incur standard utility message charges.

Example: Let’s say a customer messages you at 10:00 AM on Monday.

• You reply to the customer from AiSensy's Live Chat at 10:05 AM with a normal message (not a template) — ✅ Free (within the 24-hour customer service window).
• The customer replies to you at 10:30 AM — The Customer service window now refreshes and you can now send the customer any normal message or a utility template till Tuesday 10:30 AM without any charge
• You reply at 11:15 AM with an order status (utility message) — ✅ Free (within the 24-hour service window).
• You send a marketing template to the customer at 4:00pm — You'll be charged the price of per marketing message according to the recipient's country
• You send another reminder (utlity message) at 5:00 PM the same day — ✅ Still free.
• But if you send a follow-up utility message at 11:40 AM on Tuesday (after 24 hours of no reply from the user) — ⚠️ You will be charged for that utility message according to the recipient's country

You can read more in this doc :

WhatsApp New Pricing 1st July.pdf

Per message price will stay the same as per conversation price according to respective categories.
​
Check out the country-wise conversation pricing here

AiSensy Platform Pricing Update

We have been delivering multiple new features on the dashboard, and to continue doing so with continued agility and speed, AiSensy is updating its subscription plan prices, effective July 1, 2025.

Updated Subscription Plans:

Updated Chatbot Flows Pricing

* Agent Access Update:

• All plans will include up to 1 Owner + 5 agents/manager for FREE without extra cost.
• Beyond 5 agents/manager access, each additional agent/manager will be charged at $20/agent/month

Important Notes:

• Renewals or upgrades after July 1, 2025, will reflect the above updated pricing.
• To keep your current pricing, please renew your plan before July 1, 2025.
• Annual subscriptions purchased before July 1 will continue at current prices.

These updates ensure we continue to provide you with cutting-edge WhatsApp marketing solutions, innovative features, and exceptional customer support.

If you have any questions or need further clarification, our support team is always here for you.

Team AiSensy
Your Trusted WhatsApp Engagement Partner

Seeing low delivery rates on your WhatsApp marketing messages?

We’ve added support to new Messaging APIs within AiSensy - optimised to deliver up to 30% more marketing messages successfully.

Why Upgrade?

Once you upgrade to new messaging APIS, you can expect upto 30% increase in marketing message delivery to your users.

If you run promotional broadcasts, promos, or customer outreach, this upgrade lets you reach more people with the same effort.

Who Should Upgrade?

Every business using AiSensy for WhatsApp marketing should upgrade to the latest messaging APIs.

How to upgrade?

Check out the guide below to learn how to upgrade to the latest messaging APIs by AiSensy and increase your marketing messaging delivery by up to 30%

Read this Help Doc to learn how to upgrade yourself.

Need help from our team upgrading to the latest messaging APIs?

Schedule a call from the button below, and our team will guide you step-by-step.

We're sharing two important updates about WhatsApp API pricing by Meta and AiSensy’s subscription plans. Both will take effect starting July 1, 2025.

WhatsApp API Pricing Update

Meta has announced a significant update to WhatsApp Business API pricing, transitioning from per conversation-based to per message-based billing.

This change aims to offer greater transparency and simplify pricing management for all businesses.

Key Changes:

• Billing will now be per template message delivered, instead of per 24-hour conversation.
• Applicable to Marketing, Utility, and Authentication template messages.
• Service messages and Utility messages delivered within an active customer service window remain FREE.

Customer Service Window : When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window. During this window, you can respond freely without additional charges and you can respond with any free form messages.Also, utility templates delivered within this window won't be charged.

⚠️ Utility messages delivered outside the customer service window will incur standard utility message charges.

Example: Let’s say a customer messages you at 10:00 AM on Monday.

• You reply to the customer from AiSensy's Live Chat at 10:05 AM with a normal message (not a template) — ✅ Free (within the 24-hour customer service window).
• The customer replies to you at 10:30 AM — The Customer service window now refreshes and you can now send the customer any normal message or a utility template till Tuesday 10:30 AM without any charge
• You reply at 11:15 AM with an order status (utility message) — ✅ Free (within the 24-hour service window).
• You send a marketing template to the customer at 4:00pm — You'll be charged the price of per marketing message according to the recipient's country (₹0.88 per message for Indian recipient)
• You send another reminder (utlity message) at 5:00 PM the same day — ✅ Still free.
• But if you send a follow-up utility message at 11:40 AM on Tuesday (after 24 hours of no reply from the user) — ⚠️ You will be charged for that utility message according to the recipient's country (₹0.125 for Indian recipient)

You can read more in this doc :

WhatsApp New Pricing 1st July.pdf

Per message price will stay the same as per conversation price according to respective categories. (For eg. For Indian recipient the marketing template price stays ₹0.88/message , utility template price stays ₹0.125/message & authentication template price stays ₹0.125/message)
​
Check out the country-wise conversation pricing here

AiSensy Platform Pricing Update

We have been delivering multiple new features on the dashboard, and to continue doing so with continued agility and speed, AiSensy is updating its subscription plan prices, effective July 1, 2025.

Updated Subscription Plans:

Updated Chatbot Flows Pricing

* Agent Access Update:

• All plans will include up to 1 Owner + 5 agents/manager for FREE without extra cost.
• Beyond 5 agents/manager access, each additional agent/manager will be charged at ₹750/month + GST

Important Notes:

• Renewals or upgrades after July 1, 2025, will reflect the above updated pricing.
• To keep your current pricing, please renew your plan before July 1, 2025.
• Annual subscriptions purchased before July 1 will continue at current prices.

These updates ensure we continue to provide you with cutting-edge WhatsApp marketing solutions, innovative features, and exceptional customer support.

If you have any questions or need further clarification, our support team is always here for you.

Team AiSensy
Your Trusted WhatsApp Engagement Partner