Introducing Meta Website Ads and Lead Form Ads in AiSensy Ads Manager

AiSensy AI Ads Manager now supports two new Meta ad types: Website Ads and Lead Form Ads.

Earlier, businesses could run Click-to-WhatsApp Ads to drive traffic directly to WhatsApp. With this update, you now have more flexibility in how you generate and track leads.

Website Ads

Website Ads allow you to drive users directly to your website and track their actions using event tracking.

Key Capabilities

• Send traffic to any selected website destination
• Create and manage tracking pixels inside AiSensy
• Track events such as Page View, Lead Capture, and Purchase
• Measure user behavior on landing pages
• Optimize campaigns based on tracked conversions

This is ideal for businesses that want to capture leads, purchases, or actions directly on their website.

Lead Form Ads

You can now create Meta Lead Form Ads directly from AiSensy.

Lead Form Ads allow users to submit their details without leaving the Meta platform (Instagram & Facebook)

Key Capabilities

• Create native lead forms inside Meta
• Capture high-intent user information directly within Facebook or Instagram
• Choose campaign objectives such as maximizing leads or conversion leads
• Apply detailed targeting including Custom and Lookalike Audiences
• Define age, gender, location, and placement preferences

This format reduces friction and helps improve lead volume and quality.

New Ad Type Selector

While creating a campaign, you can now choose between:

• Website Ads
• Lead Form Ads
• Click-to-WhatsApp Ads

This gives you complete control over where leads are captured and how they are tracked.

Advanced Audience Targeting

Along with this, you can also:

• Create Website-Based Custom Audiences using Pixel ID
• Build Lookalike Audiences for scaling
• Automatically fetch existing Meta audiences
• Include or exclude Custom and Lookalike Audiences

This allows more precise targeting and better campaign performance.

Ads Placement Control

Choose exactly where your ads appear:

• Feed
• Stories
• Reels
• Search
• Marketplace

Avoid unwanted placements and improve campaign efficiency.

Log in to your AiSensy dashboard and explore the new Website Ads and Lead Form Ads options inside Ads Manager today.

Let us know your feedback as we continue expanding campaign capabilities.