Ad Analytics Upgraded: Smarter Insights, Better Visibility

We have upgraded the Ad Analytics section inside AiSensy with a redesigned detailed analytics page and enhanced reporting capabilities.

The goal is simple. Help you analyze performance faster and make better optimization decisions.

What’s New

Redesigned Detailed Analytics Page

A structured, tab-based layout to analyze performance clearly and efficiently.

Ad Summary Tab

• A high-level snapshot featuring key metrics such as Impressions, Reach, Clicks, CPM, CPC, CTR, Frequency, and Spend
• Performance-over-time graph to help track trends effectively.
• Customizable metrics for quick and efficient monitoring

Metrics Tab

• Action-level breakdown including clicks, engagement, messaging actions, conversions, video insights, and more
• View total actions, cost per lead, cost per messaging, cost per action, and conversion value for tracked events and parameters
• Filter and customize action types for improved data monitoring

Conversions Tab

• Conversion-specific performance metrics
• Clear visibility into ROI-driving actions

Leads Tab for CTWA Ads

• Complete list of users from Click-to-WhatsApp ads
• New vs existing user split for scaling purposes
• Lead details, message count, and timestamps
• Export and broadcast options for follow-ups

Video Insights

• Dedicated performance insights for video ads
• Enhanced visibility into video engagement and hook rate

Ad Creative and Placement Preview

• Persistent side panel displaying your live ad creative with a placement-level dropdown view
• Switch between placements such as Feed, Stories, Reels, Search, Marketplace, and more
• Easily correlate performance with creative and placement

Enhanced Reporting and Controls

• Customizable table headers
• Advanced filters
• Date range selection
• Download reports aligned with your selected view in multiple formats
• Cumulative metrics dashboard to track performance across ads

Log in to your AiSensy dashboard and explore the upgraded Ad Analytics section today.

Let us know your feedback as we continue improving the analytics experience.