New Update: Campaigns will now Auto-Pause When Meta Changes Messaging Category

Hi there,

Starting 15th November 2025, AiSensy will automatically pause your WhatsApp Broadcast or API campaigns if Meta updates your template’s messaging category from Utility to Marketing.

Why this update matters

Sometimes, Meta detects marketing or promotional content in a message that was originally approved under the Utility category.

When this happens, Meta automatically updates the template’s category to Marketing while your campaign is running or scheduled to send.

This may cause unintended message charges or delivery issues, and users are often unaware when the category change occurs.

To make this process more transparent and controlled, AiSensy will now take action automatically based on the campaign type:

• Running Broadcast or API campaigns will be automatically paused
• Scheduled campaigns will be cancelled.

This ensures that messages do not go out under the wrong category without your knowledge.

Here’s what this means for you

• Campaigns will pause automatically to prevent message delivery failures or unintended billing.

• You’ll have the chance to review, edit, and re-approve your message under the correct Utility category before resending.

How to resume your campaign

If your Broadcast or API campaign is paused, or your scheduled campaign is cancelled:

1. Open the message template in your AiSensy app
2. Re-approve it under the correct Utility category
3. Create a new Broadcast or API campaign.

Default settings and customisation

This setting is enabled by default for every AiSensy account.

If you prefer your campaigns to continue sending even after a category change, you can turn this setting off anytime from:

Manage → Campaign Settings → Auto-pause campaign on category change

If you have any questions, our support team is always here to help at support@aisensy.com or just drop us a message in the live chat.