Latest News from the AiSensy team
Hi there,
We’re sharing an important update regarding WhatsApp Business API pricing, following the latest per-message pricing changes announced by Meta.
The revised WhatsApp per message pricing will be effective starting January 1, 2026, and will be reflected across the AiSensy platform from the same date.
WhatsApp Conversation Credits are consumed whenever a business delivers template messages such as Marketing, Utility, or Authentication messages via the AiSensy platform.
WhatsApp conversation credit deduction depends on the message category and the recipient’s country, and is charged strictly based on Meta’s pricing rules.
Meta has announced updated pricing for WhatsApp messages across different categories. These changes impact Marketing, Utility, Authentication, and Service messages and apply on a per-message basis.
Service messages will continue to remain free of charge, provided they are sent within the active customer service window.
Important: WhatsApp Conversation Credits are deducted only when a message is successfully delivered to the user.
When a user sends a message to your business, a 24-hour customer service window begins. Every new message from the user refreshes this window.
During this active window:
⚠️ Utility messages sent outside the active customer service window will be charged as per the applicable utility message pricing for the recipient’s country.
WhatsApp message pricing varies by country.
For the complete country-wise pricing list, please refer to the document linked below:
https://e.aisensy.com/updated-pricing-1jan